Impact Investing and Saving: Planting Your Dollar

Let’s start this article off with an overview of a trend that has recently been on my mind: impact investing.
First, what is it?
The traditional role of investment hasn’t changed here. Investments are intended to preserve and grow capital. However, other goals are introduced when investing in companies with environmentally and socially progressive policies and products. Investors shift their assessments from only monetary performance to a broader perspective termed the Triple Bottom Line,.
Trends suggest that young people are increasingly searching for alternatives to traditional banking and investment. Research shows that millennials are “nearly twice as likely as the overall investor population to make investments where the aim of the company or fund is to make a positive social or environmental impact”1 and nearly 70% of them “view investment decisions as a way to express social, political or environmental values.”2