Hey millennials, don’t fall for Shell’s pop star PR | Graham Readfearn

Shell is lining up superstars to sing in videos about solar panels, hydrogen cars, clean cooking stoves and lights powered by a bag of rocks and gravity

If you’re a millennial, the global oil and gas company Shell will have been most pleased if you’d seen one their #makethefuture music videos.

Twice now Shell has lined up superstars including Jennifer Hudson, Pixie Lott and Yemi Alade to sing about solar panels, hydrogen cars, clean cooking stoves and lights powered by a bag of rocks and gravity.

Related: The courts are deciding who's to blame for climate change | Dana Nuccitelli

So happy I got to be a part of On Top Of The World with @Shell and 4 talented artists. Together we can #makethefuture! Have you see the full video yet? https://t.co/fEPjVdZbCT #Sponsored pic.twitter.com/DYtOzciSGC

Related: You can deny environmental calamity – until you check the facts | George Monbiot