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The death of diesel: can struggling industry woo back consumers?

Amid fears about pollution, penalties and bans, buyers are abandoning diesel cars in droves

No customers were troubling the Jaguar showroom in Welwyn Garden City on Friday, at the start of what is usually its busiest month.

Even one with a car on order had not turned up in the snow, said Mark Lavery, chief executive of Cambria Automobiles, looking at a £75,000 Jaguar coupe: “She doesn’t want to spoil an F-type with all that salt on the roads.”

Related: Rome to ban diesel cars from city centre by 2024

Related: UK diesel car sales plunge in January

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